Who we are
Our website address is: http://mylarmarketing.com
Last revised: 3/7/2025
A. Information You Provide to Us
When you visit or log into our website, we use cookies and similar technologies to collect certain information about your visit. This includes (i) Usage Data (Information about how you use our site, such as pages visited, time spent on pages, and links clicked.) (ii) Device Information (Details about the device you use to access our site, including IP address, browser type, and operating system.) and (iii) Personal Data (If you provide it, we may collect information such as your email address, phone number, or other contact details). We may also combine this information collected automatically with other data we receive from third-party sources, such as data providers and marketing partners, to create a more complete profile of you. We then use this profile to communicate with you, including providing personalized advertising and promotional content based on your interests and browsing behavior. You may opt out of this at any time.
We collect personal information that you provide directly to us, including but not limited to:
- Contact Information (Name, Email, Phone Number) – Used for communication, lead generation, and marketing.
- Billing Information (if applicable) – Used for processing transactions.
- User-Generated Content (e.g., comments, reviews) – Displayed publicly and used for engagement.
- Contact Form Submissions – Used to respond to inquiries and provide services.
B. Information We Collect Automatically
When you visit our website or interact with our ads, we automatically collect certain data, including:
- Device & Browser Information – For website optimization and security.
- IP Address & Location Data – Used for analytics, fraud prevention, and compliance.
- Cookies & Tracking Technologies – Used for website functionality, analytics, and advertising.
C. Information from Third Parties
We may receive data from third-party platforms, including:
- Advertising Platforms (Facebook, Google, LinkedIn, etc.) – Used for remarketing, tracking ad performance, and improving targeting.
- Analytics Tools (Google Analytics, Facebook Pixel, etc.) – Used to understand user behavior and optimize campaigns.
- CRM & Marketing Tools (Go High Level, Email Providers, SMS Services) – Used for customer communication and marketing automation.
2. How We Use Your Data
We use the collected information for the following purposes:
Marketing & Advertising
- Running targeted advertisements on Facebook Ads, Google Ads, and other ad platforms.
- Implementing retargeting and remarketing strategies.
- Sending automated marketing emails and SMS messages via Go High Level (GHL) (with consent).
Lead Generation & Business Operations
- Managing leads through Go High Level (GHL).
- Contacting you based on opt-ins (email, SMS, forms).
- Improving website functionality and user experience.
Compliance & Security
- Protecting against fraudulent activity.
- Complying with TCPA, A2P 10DLC, GDPR, CCPA, and CAN-SPAM Act.
- Managing opt-out and consent preferences for SMS and email.
3. How We Share Your Data
We do not sell your personal information. However, we may share your data with:
- Service Providers – Such as CRM (GHL), email platforms, SMS providers, and payment processors.
- Advertising Partners – Such as Facebook and Google for ad tracking and retargeting.
- Legal Authorities – If required by law, subpoena, or to protect our business.
4. SMS & Email Marketing Compliance
By opting in to receive SMS and emails, you acknowledge:
- Message Frequency Varies – You may receive messages periodically.
- Opt-Out Options – Reply STOP to opt out of SMS and UNSUBSCRIBE to opt out of emails.
- Data Rates May Apply – Your carrier may charge for messages.
5. How Long We Retain Your Data
- Comments & User-Generated Content – Retained indefinitely unless deleted by the user.
- Marketing Data (Email & SMS Opt-Ins) – Retained until you opt out or request deletion.
- Website Cookies – Vary based on browser settings (see section below).
6. Cookies & Tracking Technologies
We use cookies to improve user experience and marketing effectiveness. You can manage your preferences via browser settings.
Types of Cookies We Use:
- Essential Cookies – Required for site functionality.
- Analytics Cookies – Used for tracking website performance (Google Analytics, Facebook Pixel).
- Advertising Cookies – Used for targeted and retargeted ads.
Opt-Out of Tracking:
- Google Ads: Google Ad Preferences
- Facebook Ads: Facebook Ad Settings
7. Your Data Rights & Choices
Depending on your location and applicable laws (GDPR, CCPA, etc.), you may have the following rights:
- Access Your Data – Request a copy of the data we store about you.
- Correct Your Data – Update inaccurate or incomplete information.
- Delete Your Data – Request permanent removal from our database.
- Opt-Out of Marketing – Unsubscribe from emails or SMS at any time.
To exercise your rights, contact us at: info@mylarmarketing.com
8. Data Security & Protection Measures
We implement industry-standard security practices to protect your data, including:
- Encryption & Secure Storage for sensitive information.
- Access Controls to prevent unauthorized access.
- Routine Security Audits to maintain compliance.
9. Changes to This Privacy Policy
We may update this policy periodically. Any changes will be posted on this page with a revised “Last Updated” date.
10. Contact Us
Email: info@mylarmarketing.com
Website: mylarmarketing.com
