Please enable JavaScript in your browser to complete this form.
1 When someone applies for financing, roughly how fast can you tell them yes or no? Same day, same hour, longer?
2 Do you work with all credit situations, or are there cases you generally can't help with financing?
3 When someone brings in a trade, can you give them a number on the spot, or does that take some back and forth?
4 If financing ever falls through on a deal, what's usually the reason?
5 Right now, what’s moving fastest off the lot? Trucks, SUVs, sedans, a specific price range?
6 In your experience, what’s the number one reason someone walks away without buying?
7 Do you offer anything standard with every sale, like an inspection, a vehicle history report, or a warranty?
8 What’s the one thing about buying from you that customers are always surprised or relieved to find out?
9 Who are the two or three dealerships in the area you actually lose customers to? Name them if you can.
10 Be honest, what do they do better than you, if anything?
11 What do you do better than them, in your own words?
12 Have you noticed any of them running Facebook or Instagram ads, or seen their name come up when a customer was cross-shopping?
13 What’s the most common hesitation or objection you hear before someone actually buys?
14 Has a complaint or bad review ever pointed to something real you could fix? What was it, and did you fix it?
15 What do customers say they love most about buying from you, in their own words if you remember any?
and cases no?
16 Who should be the face of the ads? Eric, Dave, Tyler, yourself, someone else? Are they comfortable being filmed?
17 Are there any specific vehicles on the lot right now you’d want featured in the shoot?
18 What days or times over the next couple weeks would work for us to come film for a few hours?
19 Any current promotions, financing specials, or deals you want us to highlight?
20 Anything we should specifically avoid saying or promising in the ads, legally or otherwise?
21 If you had to describe how you talk to customers in three words, what would they be? Laid back, straight shooter, high energy, no BS, something else?
22 Is there a phrase or line you or your staff say all the time, something a regular customer would recognize as very "you"?
23 Walk me through everything included when someone buys from you. Inspection, delivery, paperwork help, anything beyond the vehicle itself?
24 Is there any guarantee or promise you're comfortable putting in writing in an ad, something like a return window, a service commitment, anything like that?
