- 978-790-1122
- info@mylarmarketing.com
● RETAIL & WELLNESS — E-COMMERCE & LOCAL INVENTORY
Connecting local inventory to online shoppers with a searchable, mobile-friendly retail experience.
● Project overview
Paramount Roofing has delivered top-tier residential asphalt shingle installations, commercial flat roofing, and storm damage restoration across Central New Hampshire for over a decade. While their craftsmanship and local reputation were flawless, their customer acquisition was bottlenecked by referral seasonality and inconsistent lead aggregators. Mylar Marketing partnered with Paramount to design and deploy an end-to-end contractor growth machine: a high-speed custom website, localized search dominancy, and instant SMS-to-estimator dispatch.
● ● THE CHALLENGE
For years, Paramount relied primarily on seasonal homeowner referrals and third-party contractor platforms like Angi and Thumbtack. They faced two critical operational bottlenecks: leads were shared simultaneously with 4–5 competitor roofers in their territory, driving margins into a race to the bottom, and lead quality fluctuated wildly during spring and fall transition periods.
Furthermore, their legacy website was not optimized for mobile visitors. Over 68% of local homeowners searched on smartphones following major hail and wind events, yet Paramount’s slow, multi-page contact form resulted in a steep bounce rate and lost revenue.
● ● WHAT WE BUILT
Over an intensive 45-day rollout, Mylar Marketing replaced their fragile referral process with a dedicated contractor conversion engine. We built a fast, clean WordPress + Elementor platform with dedicated service landing pages, geo-targeted New Hampshire service hubs, and a sub-30-second estimate calculator.
Behind the scenes, we integrated automated instant notifications that route quote submissions directly to Paramount’s field estimators via SMS within 180 seconds—beating every competitor to the phone.
First 90-Day Deployment
Tangible business results tracked through call tracking metrics, Google Analytics, and direct CRM closed-job records.
Paramount generated over 140 exclusive residential roof replacement inquiries in the first 90 days post-launch.
Eliminated dependency on shared third-party lead aggregators, keeping profit margins on every job significantly higher.
Streamlined code and mobile-first container layout delivered a 38% increase in smartphone consultation bookings.
100% of emergency storm damage and quote submissions now receive automated confirmation and estimator call-back in minutes.
● THE RESULT
Let’s talk about what’s slowing your contractor sales team down and build your high-converting digital platform.
