- 978-790-1122
- info@mylarmarketing.com
● ROOFING CONTRACTOR — LEAD GENERATION, SEO, & WEBSITE
A Hooksett roofer with great work and almost no online presence now shows up across Southern New Hampshire and the Lakes Region, and the jobs coming in are bigger.
● Project overview
Mylar Marketing rebuilt his website, cleaned up his business listings, fought to get his Google Business Profile back, and put Paramount in front of homeowners across New Hampshire with Facebook and Instagram ads.
Since we started, that’s brought in 68 leads, 54 through the website and 14 by phone, and Brandon is closing bigger jobs, including full metal roof replacements.
● ● THE CHALLENGE
Brandon’s crews were already doing some of the best roofing work in New Hampshire. But online, Paramount was hard to find and harder to trust. One listing put them in Bow. Another had them in Livermore.
The website didn’t have real pages for roof repair, replacement, or metal roofing, so homeowners searching for those never landed on it.
Then the Google Business Profile got suspended. It took weeks to get back, and when it returned, around 100 reviews were gone. For a roofer, those reviews are often the reason someone calls.
● ● WHAT WE BUILT
Then we turned on Facebook and Instagram ads. We split New Hampshire into areas that made sense for a roofer in Hooksett, with separate campaigns for the towns close to home and for the Lakes Region, where lake houses take a beating from wind and ice.
Each ad sent homeowners to a page built for that area, with a simple estimate form.
The video helped here too. People in Concord and Meredith watched Brandon’s crew tear off a roof or install a standing seam panel, and by the time they filled out the form, they already knew who was showing up.
● THE RESULT
We implement our strategy with the end goal being more qualified leads for your business, period.
Let’s talk about what’s slowing your contractor sales team down and build your high-converting digital platform.
