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● PLUMBING CONTRACTOR — EMERGENCY SERVICE & LOCAL SEO
We replaced a bare-bones site with one that shows every service Michael offers, then put him on Facebook in front of 75,000+ local homeowners.
● Project overview
Michael’s existing customers already trusted him. The problem was that new customers had almost no way to learn about him. His website was thin, he wasn’t running any ads, and most of his work came through word of mouth.
Mylar Marketing rebuilt his site, set up local SEO around the towns he serves, and put Michael himself in front of tens of thousands of local homeowners with video ads on Facebook. In the first four months of ads, that brought in 74 calls and quote requests.
● ● THE CHALLENGE
Michael Ciardi came to us through a mutual friend in Billerica. He wasn’t asking for a full marketing overhaul. He just wanted a new website.
Once we looked at what he had, it was easy to see why. The site was bare bones. It left out most of the work he does, and nothing on it gave a homeowner a reason to call Ciardi over the next plumber on Google.
You’d never guess from it that Michael is the kind of honest, skilled plumber people trust inside their homes. And with no paid ads running, the only people finding him were the ones who already knew his name.
● ● WHAT WE BUILT
We started with the website. We rebuilt it in WordPress with a dedicated page for every service he offers, emergency plumbing included, and put a quote form and a call button on every page so nobody has to hunt for a way to reach him.
We linked the pages together, wrote everything around the towns he actually serves, added offers you won’t find on other plumbers’ sites, and handled the SEO so Google understands all of it.
The bigger shift came from video. We filmed Michael being himself, showing off his personality and what he knows, and ran it on Facebook to tens of thousands of local homeowners. Once we raised the frequency so the same households saw him again and again, the phone started ringing a lot more.
Customers began telling him they see him everywhere.
WEB DESIGN SCREENSHOTS
We implement our strategy with the end goal being more qualified leads for your business, period.
First 90-Day Deployment
Tangible business results tracked through call tracking metrics, Google Analytics, and direct CRM closed-job records.
Paramount generated over 140 exclusive residential roof replacement inquiries in the first 90 days post-launch.
Eliminated dependency on shared third-party lead aggregators, keeping profit margins on every job significantly higher.
Streamlined code and mobile-first container layout delivered a 38% increase in smartphone consultation bookings.
100% of emergency storm damage and quote submissions now receive automated confirmation and estimator call-back in minutes.
Let’s talk about what’s slowing your contractor sales team down and build your high-converting digital platform.
