We Guarantee Your Contracting Business Qualified Jobs Every Single Month Or We Work For Free Until You Get Them
Done-for-you lead generation built only for home service contractors. Your phone rings, your calendar fills, and you stop praying referrals show up.
- - 8 Years Getting Contractors Booked Jobs, Not Just Leads
- - Over $5 Million In Tracked Revenue For Contractors Like You
- - Top Rated Marketing Agency Serving Contractors Nationwide
- - No Long-Term Contracts. You Stay Because It Works.
Who is Michael Denufrio What’s He Done?
I’ve spent years in the trenches of paid media, working directly with home service businesses across the country.
Deck builders, remodelers, roofers, plumbers, HVAC companies. I’ve seen the slow seasons, the ghosted quotes, the agencies that overpromise and disappear after month two.
I built Mylar to be the opposite of that.
Today, Mylar Marketing manages campaigns for contractors generating real, qualified leads every single month, backed by a guarantee that most agencies are too scared to offer.
Not because I’m reckless. Because I know the system works when it’s built right and run by someone who actually understands this industry from the inside.
I’m not a marketing generalist who happens to take contractor clients.
Contractors are now the only clients I take. That focus is the whole advantage.
Real Leads, Real Budgets, Straight From Our Clients' Inboxes
These are actual lead form submissions from campaigns we run right now.
An Actual Dashboard From Our Client
$3.2 Million in Revenue Generated Through This Account
This is directly from Google Analytics guys, it’s not a slide deck.
$3.2 million in purchase revenue. 697,000 sessions. 444,000 active users. Up 245% year over year on revenue alone.
We Made This Contractor $750,000 From Ads Like This
We built the website, setup the offer, did the targeting, and edited the videos. Check out an example below that we could do for your business.
Here’s What You Can Expect From Our Team
Every client and situation is different, but generally it falls within these services which are designed to make you more money
Exactly What You Get When We Work Together
- Market Mapping - Before we spend a dollar, we map your service area, your competitors ads, and where the demand actually is.
- On-Site Video Production — We come to your business, plan the shoot in advance, and walk in with a scripted gameplan so every shot has a purpose. Real footage. Real you
- Facebook and Instagram Ads — We edit your videos and then blast your ads to your service area, with an emphasis on leads.
- Nextdoor Ads — Reach verified homeowners in the exact neighborhoods you want to work in. Hyperlocal targeting that most contractors ignore.
- ChatGPT Ads — Your business shows up where buyers are already asking for recommendations. We get you in front of the next generation of search.
- Google Ads — Campaigns built and managed from scratch. You show up when homeowners are actively searching for what you do.
- Dedicated Landing Pages — Purpose-built pages designed to convert. We write the copy and design the page with trust signals.
- Ad Copy and Creative — Headlines, hooks, body copy, angles. We write everything.
- VSL Scripting — We script your entire video sales letter. Hook, story, proof, offer, close.
- Email Marketing — Lead nurture sequences and reactivation campaigns. Leads that don't book immediately don't disappear.
- Automated Follow Up — Our system responds to every lead instantly and keeps the conversation warm and asks questions until you call.
- Review Solicitation - We get you more reviews on all the platforms that matter, with a single click.
- Retargeting— We follow your visitors with ads that bring them back. For those who don't convert the first time, we make you show up again.
- Print and Branded Materials — Yard signs, business cards, and everything in between — all designed to match your ads and landing pages perfectly. Every touchpoint looks like the same brand.
- Analytics and Reporting — Real numbers every month. We'll walk you through dashboards to outline what's been working, with clear KPI's to demonstrate success, but your bank account will be the real tell.
See What This Looks Like For Your Business
With this ROI calculator you can put in your real cost per lead, your real close rate, your real average job value.
The numbers you already know from running your business, and look at what comes out the other side.
If it’s a good number, you’ll see it right there. If it’s not, you’ll see that too. The math is mathing.
- 8 Years Getting Contractors Booked Jobs, Not Just Leads
- Over $5 Million In Tracked Revenue For Contractors Like You
- Top Rated Marketing Agency Serving Contractors Nationwide
- No Long-Term Contracts. You Stay Because It Works.
Is Mylar Marketing Right For You?
Let’s save us both some time. You are a perfect fit if;
- You're a contractor charging $5,000 or more per job — deck builders, remodelers, general contractors, pool builders, roofers, plumbers, HVAC.
- You're tired of relying on word of mouth and referrals that dry up in the slow season.
- You want a predictable pipeline of work every single month, not just a good month here and there.
- You realize this is an investment and not an expense, and you can spend minimum $100 a day on ads. If you aren't profitable, we work for free until you are.
- You're ready to invest in a real system and understand that marketing done right pays for itself.
- You want someone who lives and breathes contractor marketing, not a generalist agency where you're just another client on the roster.
This works so long as we communicate and become obsesses with the process.
- This DOES NOT work for people who sell stuff that is only a couple hundred bucks.
- This DOES NOT work for people who are looking for the cheapest option on the market. We're not it and we're proud of that.
- This DOES NOT work for people who want to micromanage every ad and second-guess every decision. We're the experts, and we need the room to do our job.
- This DOES NOT work for not willing to follow up with leads when they come in. The system does the heavy lifting but you still have to answer the phone and sell your service, we can get you in the door.
- This DOES NOT work if you charge on average under $3,000 per job. The math won't work in your favor and we'd rather tell you that now than take your money.
If you’re not getting leads, I’m not sleeping right. That’s not a slogan. That’s how I built this.
Here’s what I need from you though. This isn’t a magic button. It’s a framework. It works when you work it.
You answer the phone fast. You follow up like you mean it. You trust the process during the first 30 to 60 days while the system learns and optimizes, instead of panicking on day 12 because one week was slow.
You do that, and I promise you this: the system will outwork every referral, every “my buddy will send me work,” every slow month you’ve ever had.
I’m not interested in being good. I’m interested in being undeniable for the contractors who trust me with their growth. That’s the standard.
That’s the only standard I run on.
I care about your business like it's mine, because honestly, your win is my win.
If you're ready to stop hoping for leads and start generating them on command, let's get on a call.
- 8 Years Getting Contractors Booked Jobs, Not Just Leads
- Over $5 Million In Tracked Revenue For Contractors Like You
- Top Rated Marketing Agency Serving Contractors Nationwide
- No Long-Term Contracts. You Stay Because It Works.
If We're Not A Fit, We'll Tell You On The Call
If this isn’t a fit, you’ll hear it from us in the first 20 minutes, along with what we’d do in your shoes instead.
Either way, you leave the call knowing exactly where you stand.
Our Video Portfolio
Frequently Asked Questions
Do I have to sign a long-term contract?
No. Month to month. We keep clients because the phone rings, not because a contract traps them.
How is this different from Angi or HomeAdvisor?
Those platforms sell the same lead to you and four competitors, then make you race to the phone. We build ads, landing pages, and follow-up that belong to your business. Every lead comes to you and only you, your brand gets stronger every month, and if you ever leave, the reputation we built stays yours.
What counts as a "qualified" lead?
A real homeowner in your service area, with a real project, a stated budget, and a timeline. The exact stuff you see in the lead screenshots above. Not a shared list, not a name that got sold to three other contractors, not someone kicking tires on a $500 repair. Every lead is exclusive to you.
What does this cost?
Our management retainer plus your ad budget, which starts at $70 a day minimum. We’ll give you the exact number for your market and trade on the call, because a roofer in a major metro and a deck builder in a small town aren’t the same math. What we won’t do is quote you some teaser rate and surprise you later. One number, everything included.
How fast will I start seeing leads?
Ads typically go live within 7 to 10 business days of kickoff. Most clients see their first leads within the first two weeks. The system gets stronger over the first 30 to 60 days as we learn what your market responds to, which is why we ask you to trust the process instead of panicking on day 12 because one week was slow.
I'm slammed right now. Why would I need this?
Busy season busy is exactly when to build this, because the system takes 30 to 60 days to hit full stride. Contractors who wait until the phones go quiet in the off-season start from zero at the worst time. The ones who set it up while they’re busy walk into winter with a full pipeline.
Can I see more results from your company?
We would love for you to view some of the tremendous leads we have generated for contractors like you. Click this link to view more.