Total Leads
Won Deals
Conversion Rate
Your Commission
Service Performance
🏗️ General Contracting
🚧 Excavation
🌿 Landscaping
🧱 Brick Work
❄️ Snow Removal
| Date | Lead Name | Service | Source | Status | Value | Commission |
|---|---|---|---|---|---|---|
| 10/28/24 | John Smith | Kitchen Remodel | Facebook Ad | Won | $32,000 | $1,920 |
| 10/27/24 | Sarah Johnson | Brick Walkway | Google Ads | Quoted | $8,500 | - |
| 10/26/24 | Mike Wilson | Excavation | Website Form | Won | $15,000 | $900 |
| 10/25/24 | Lisa Chen | Landscaping | Facebook Ad | Contacted | $12,000 | - |
| 10/24/24 | Robert Davis | Bathroom Remodel | Google Ads | Won | $18,000 | $1,080 |
| 10/23/24 | Emma Brown | Snow Removal Contract | Website Form | New | $7,000 | - |
| 10/22/24 | James Miller | Deck Construction | Facebook Ad | Won | $22,000 | $1,320 |
| 10/21/24 | Maria Garcia | Landscaping | Google Ads | Lost | $9,500 | - |
📊 Tracking Method
Every lead is automatically tracked through:
• Dedicated tracking phone numbers (978-555-LEAD for Google, 978-555-FBAD for Facebook)
• UTM parameters on all digital campaigns
• Form submissions with hidden source fields
• Integration with CRM for seamless pipeline management
October 2024 Commission Calculation
| Service Category | Leads Generated | Deals Won | Total Revenue | Commission (6%) |
|---|---|---|---|---|
| General Contracting | 15 | 4 | $78,000 | $4,680 |
| Excavation | 8 | 2 | $32,000 | $1,920 |
| Landscaping | 12 | 3 | $21,500 | $1,290 |
| Brick Work/Walkways | 7 | 2 | $18,300 | $1,098 |
| Snow Removal | 5 | 1 | $7,000 | $420 |
💡 Why This Works
Industry Comparison: Most lead gen agencies charge 7-10% commission or $50-150 per lead regardless of quality.
Our Partnership Rate: At 6% of closed deals only, you're getting premium lead generation at below-market rates, and you only pay for results that turn into revenue.
Example: If competitors charge $100 per lead × 47 leads = $4,700 regardless of outcomes. Our model: You pay $9,408 but generated $156,800 in revenue - a 16.7x return on investment!
Complete Lead Tracking System
✅ What Makes This Different
Most contractors rely on "gut feeling" about where leads come from. This system provides concrete data on every lead source, cost, and outcome - enabling data-driven decisions that increase profitability.
The Process Flow:
- Lead Generation: Facebook Ads, Google Ads, and Website forms capture interested prospects
- Automatic Tracking: Each source has unique tracking (phone numbers, UTM codes, form fields)
- CRM Integration: Leads flow directly into your pipeline with source attribution
- You Work the Lead: Your team handles estimates, negotiations, and closing
- Status Updates: Mark leads as Contacted → Quoted → Won/Lost in the system
- Automatic Calculation: Commission calculated only on Won deals from my campaigns
- Monthly Reporting: Full transparency on performance, ROI, and opportunities
Recommended CRM Options:
📱 JobNimbus
🏗️ Buildertrend
💼 HubSpot
🎯 Key Benefits of This System
• Know Your ROI: See exactly which marketing channels deliver the best customers
• Scale What Works: Double down on high-performing campaigns and services
• Cut What Doesn't: Stop wasting money on ineffective marketing
• Predictable Growth: Forecast revenue based on lead flow and conversion rates
• Team Accountability: Track follow-up speed and close rates by team member